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Releases, go-lives and what the team is working on.

Pinned8 stories

Asael Brings the Hidden Work of Cargo to The Pitch by Deel
Pitches & awards
26 August 20261 min read

Asael Brings the Hidden Work of Cargo to The Pitch by Deel

On The Pitch by Deel, Belli product engineer Asael connects real-time cargo planning with the challenge of introducing software without stopping an airline's daily work.

Belli Takes Second at Vercel with a Pitch for Bookable Cargo
Pitches & awards
26 February 20261 min read

Belli Takes Second at Vercel with a Pitch for Bookable Cargo

At Vercel AI Accelerator demo day, Jeff Pan connects bookable cargo capacity with rapid product development. The recording ends with Belli taking second place.

Belli CEO Speaks at Etihad F1 Forum
Events
7 December 20251 min read

Belli CEO Speaks at Etihad F1 Forum

Jeff Pan addresses industry forum at the Abu Dhabi Grand Prix, hosted by Etihad Airways

Belli Pitches at Distilled Intelligence 2025
Pitches & awards
14 October 20251 min read

Belli Pitches at Distilled Intelligence 2025

Asael represented Belli at the invitation-only investor summit in Loudoun County, Virginia

Belli Joins Palantir's Inaugural Startup Fellowship
Company
1 August 20251 min read

Belli Joins Palantir's Inaugural Startup Fellowship

Jeff Pan embeds Palantir's AIP into Belli's stack to build a natural-language EDI error-filtering workflow for air cargo

Belli Pitches at Tech in Asia
Pitches & awards
4 December 20241 min read

Belli Pitches at Tech in Asia

Jeff presents Belli's plan to connect airline cargo operations, ground teams and booking systems at Tech in Asia.

Belli Wins FutureTravel Summit 2024 Pitch
Pitches & awards
28 November 20241 min read

Belli Wins FutureTravel Summit 2024 Pitch

Belli won the FutureTravel Summit 2024 Pitch Competition in Barcelona, beating out seven other finalists selected from more than 260 applicants.

The Cargo Race Against Time Behind Belli's Big Spark Pitch
Pitches & awards
3 May 20241 min read

The Cargo Race Against Time Behind Belli's Big Spark Pitch

On The Big Spark, Jeff Pan makes an early case for bringing cargo handling online, where every loading decision has to fit an aircraft's departure time.

We Crumpled a Lot of AWB Labels (for Science)
13 November 20262 min read

We Crumpled a Lot of AWB Labels (for Science)

Before rolling out our mobile app in customer warehouses, we put barcode scanners from cheap knockoffs to the industry gold standard through a three-stage test.

Read the story ›

202612 stories

Guests at the Belli and Web in Travel boat party on the water in Singapore
Events
29 September 20261 min readChihiro Shimoyama

Belli Hosts a Web in Travel Boat Party in Singapore

Belli hosted a private evening boat cruise in Singapore with Web in Travel, bringing together around 30 travel industry speakers and friends.

Belli vs CHAMP vs IBS iCargo: Which Airline Cargo Management System Is Right for You?
Product
29 September 20261 min read

Belli vs CHAMP vs IBS iCargo: Which Airline Cargo Management System Is Right for You?

Belli, CHAMP Cargosystems, and IBS iCargo compared side by side so airline cargo directors can see exactly which platform fits a full-service carrier's commercial and operational requirements.

Belli at the Air Cargo & Logistics Development (China) Forum 2026
Events
24 September 20261 min readLien Hoang

Belli at the Air Cargo & Logistics Development (China) Forum 2026

A conversation with MJets Air and Raya Airways on what air cargo has digitalised, and what it hasn't.

How Belli Cut Cargo Booking Time by 47%
Product
23 September 202614 min read

How Belli Cut Cargo Booking Time by 47%

Lion Air's cargo agents book shipments through a portal built by Belli. Eleven changes and a staged rollout cut a typical booking from about 3 minutes to 1.6, measured like for like.

Belli co-founder Alex Khor presenting Belli's cargo knowledge base at the Jakarta AI meetup
Events
22 September 20262 min readPhilipp Liebold

Inside Belli's AI Operating System: Recap from the Jakarta AI Meetup with OCBC

Belli co-founders Jeff Pan and Alex Khor shared how Belli builds an AI operating system for air cargo at a Jakarta meetup hosted with OCBC, with support from Vercel and Singapore Global Network.

Modern vs. Legacy: How Belli's API Architecture Connects Enterprise Accounting, Warehousing, and TMS
Product
22 September 20261 min read

Modern vs. Legacy: How Belli's API Architecture Connects Enterprise Accounting, Warehousing, and TMS

See how Belli's API architecture connects ERP, WMS, and TMS systems faster than legacy freight platforms, with native ONE Record support and less integration overhead.

Belli Moderates the Air Cargo Panel at the CAPA Airline Leader Summit in Panama
Events
11 September 20263 min readPhilipp Liebold

Belli Moderates the Air Cargo Panel at the CAPA Airline Leader Summit in Panama

Asael Jalocha moderated the air cargo panel at the CAPA Airline Leader Summit Latin America & Caribbean in Panama City, with the cargo leaders of Amerijet, Copa Airlines and MasAir.

Belli Crowned Champion at the 2026 SWC Asia Finale
Pitches & awards
11 September 20261 min readEric Geonzon

Belli Crowned Champion at the 2026 SWC Asia Finale

Belli was named the champion of the 2026 SWC Asia Finale and will represent the region at the SWC Grand Finale in San Francisco this November.

Belli Launches a New Website
Company
1 September 20261 min readJeff Pan

Belli Launches a New Website

A rebuilt site, with the team, our customers and company news all in one place.

Sunrise Airways Opens Nonstop Antigua–Barbados Link
Press
27 July 20261 min read

Sunrise Airways Opens Nonstop Antigua–Barbados Link

The twice-weekly service launched July 27, 2026, as the Caribbean carrier works toward 23 destinations across 15 countries by year-end.

Belli CEO Leads Global Panel on AI in Multimodal Cargo
Events
8 April 20261 min read

Belli CEO Leads Global Panel on AI in Multimodal Cargo

Jeff Pan leads a discussion on AI in global cargo operations alongside industry leaders at the 2026 IATA World Data Symposium.

Belli Team Holds KL Hacker House Retreat
Company
15 February 20261 min read

Belli Team Holds KL Hacker House Retreat

Belli's team held a private offsite at a Hacker House in Kuala Lumpur, combining a hackathon-style build sprint with planning sessions and team bonding.

202516 stories

Belli Joins Cursor x Anthropic Hackathon Malaysia
Events
6 December 20251 min read

Belli Joins Cursor x Anthropic Hackathon Malaysia

The engineering team took part in Malaysia's largest AI hackathon, a 24-hour build session in Kuala Lumpur

Belli Holds Team Retreat in Malaysia
Company
15 November 20251 min read

Belli Holds Team Retreat in Malaysia

The Singapore-based team gathered offsite for a multi-day retreat combining strategic planning sessions with team-building activities.

Belli Joins tlacSEA Conference and Yacht Meetup
Events
29 October 20251 min read

Belli Joins tlacSEA Conference and Yacht Meetup

Belli's team attended transport logistic Southeast Asia and air cargo Southeast Asia (tlacSEA) 2025 in Singapore, followed by an informal yacht networking gathering after the main event.

How Travel Tech Founders Rebuilt After the Ultimate Black Swan Event
Press
8 October 20251 min read

How Travel Tech Founders Rebuilt After the Ultimate Black Swan Event

Hospitality entrepreneurs share insights on surviving the pandemic, managing investor expectations, and the path to profitable growth at a recent conference panel.

Industry Leaders Highlight Collaboration and Innovation at Aviation Industry Panel
Events
8 October 20251 min read

Industry Leaders Highlight Collaboration and Innovation at Aviation Industry Panel

Discussions Focus on Post-COVID Recovery Funds, Global Branding, Infrastructure Progress, and Key Workforce Challenges

Rebuilding After Black Swan Events
Press
8 October 20251 min read

Rebuilding After Black Swan Events

How Southeast Asian Travel Founders Navigated the Pandemic and Rebuilt Their Businesses

Belli Heads to WIT Singapore 2025 to Connect with Airlines and Travel Tech Leaders Across Asia Pacific
Events
1 October 20251 min readAsael Jalocha

Belli Heads to WIT Singapore 2025 to Connect with Airlines and Travel Tech Leaders Across Asia Pacific

The Belli team spent the week at one of Asia's most important travel and aviation technology events, meeting partners and having the conversations that matter

Belli at Dubai Cargo Summit
Events
1 October 20251 min read

Belli at Dubai Cargo Summit

Belli's team joined the desert safari networking event held alongside 51st Annual Cargo Air Transport Symposium in Dubai in October 2025.

Jeff Pan Featured on Winning Friends Podcast
Press
1 October 20251 min read

Jeff Pan Featured on Winning Friends Podcast

Belli co-founder and CEO Jeff Pan joined the Winning Friends podcast, powered by Estonia's e-Residency programme, to discuss his path from hospitality to aerospace to air cargo

Beli joins Tashkent cargo summit
Events
23 September 20251 min read

Beli joins Tashkent cargo summit

Belli's leadership joined airline, airport, and freight forwarding executives in Tashkent to position its cargo management platform for one of the world's fastest-growing air cargo regions.

Belli Wins Startup Pitch at Tashkent Summit
Pitches & awards
23 September 20251 min read

Belli Wins Startup Pitch at Tashkent Summit

Belli won the startup showcase pitch at the second Central Asia Air Cargo Summit, held 23 to 24 September 2025 in Tashkent, Uzbekistan

Belli Attends Crewmania Frankfurt Networking Night
Events
1 September 20251 min read

Belli Attends Crewmania Frankfurt Networking Night

Belli's team attended Crewmania, an aviation industry afterwork networking event held at Frankfurt Airport's Dorian Lounge in September 2025.

See what Web in Travel wrote about Belli at WiT Indie 2025 in Penang.
Press
1 July 20251 min readJeff Pan

See what Web in Travel wrote about Belli at WiT Indie 2025 in Penang.

Belli was highlighted at WiT Indie 2025 in Penang, where five Southeast Asian startup founders shared their journeys in travel and tech.

Belli Visits Malaysian Air Cargo Carriers
Company
15 June 20251 min read

Belli Visits Malaysian Air Cargo Carriers

On-site visits to Sin-Kung Airways, MJets Air and Raya Airways to assess cargo operations and workflows

Belli Joins WiT Phocuswright Middle East in Dubai
Events
25 April 20251 min read

Belli Joins WiT Phocuswright Middle East in Dubai

Belli's team attended the second WiT Phocuswright Middle East conference, held 25 April 2025 at Grand Plaza Mövenpick Media City in Dubai.

Read what Web in Travel (WiT) wrote about Belli. From early challenges, to building product, to the air cargo market.
Press
1 February 20253 min readTill Welzel

Read what Web in Travel (WiT) wrote about Belli. From early challenges, to building product, to the air cargo market.

Belli targets inefficiencies in a sector that, despite its high value, continues to rely heavily on paper-based processes and outdated systems.